Responsibilities

• Own top-of-funnel strategy and execution for Cards and On-Ramp products, including onboarding, acquisition, and first activation.
• Define and evolve ICP, user segmentation, and audience strategy across markets and channels.
• Develop and execute go-to-market (GTM) strategies for Cards and related financial products.
• Lead acquisition and growth initiatives across paid traffic, SEO, and ASO.
• Launch and optimize marketing campaigns with clear funnel logic and measurable outcomes.
• Partner with Product Managers to research new markets, user needs, and providers (e.g. card issuers, ramps).
• Drive market and competitor analysis to inform positioning and growth decisions.
  Monitor funnel performance and user behavior to improve conversion, activation, and retention.
• Align execution across Product, Growth, Analytics, and Marketing teams.

Requirements

• 4+ years of experience in Crypto as Product Marketing, Growth, or Performance Marketing.
• Strong hands-on experience with top-of-funnel acquisition, onboarding flows, and GTM execution.
• Solid understanding of marketing funnels, user segmentation, ICP development, and lifecycle marketing.
• Proven experience launching and scaling paid acquisition campaigns; understanding of SEO and ASO.
• Experience working cross-functionally with Product, Analytics, Growth, and Marketing teams.
• Professional working proficiency in English and fluent Russian are required. Knowledge of Spanish is a strong plus.

We offer:

• Salary in USDT;
• Fully remote work from anywhere in the world with a flexible work schedule;
• 100% paid sick leave and vacation;
• Corporate pricing for company products and the opportunity to set up your own mining farm using EMCD's infrastructure.